DIANI Boutique
http://brandhabit.com/boutique/29688-DIANI-Boutique
DIANI Boutique
brandhabit's interview with
DIANI Boutique

Q: What one word best describes your store?
A: Timeless

Q: What three words best describes your customer?
A: Classic, fashion forward, easy

Q: What makes your store different from the rest?
A: Hard to find designers and amazing customer service

Caroline Diani opened her first women's clothing boutique in the summer of 2002 with the idea that Santa Barbara should have a European-style boutique that marries chic, casual sophistication and exceptional customer service.

Using as inspiration the pristine Kenyan beaches of her childhood holidays, Caroline created a stunning retail space that draws upon her cosmopolitan roots and also reflects her appreciation for Southern California lifestyle. The success of DIANI spawned a sister store in 2007, DIANI Shoes, to make sure clientele are exceptionally outfitted, head-to-toe. Just a few doors down from the original, both boutiques share the same graceful, beachy vibe with whitewashed floors, exposed-wood beam ceilings, unique driftwood accents and magnificent photos of her namesake Diani Beach.

Beach Pr


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